July 2025 Price Increase

  1. When will the BackThen VIP subscription price increase affect me? 

Starting from July 3rd, 2025, our monthly VIP subscription will increase as follows, depending on your local currency:

  • From £3.99 to £4.99 (UK)
  • From €4.49 to €5.99 (EUR)
  • From $4.99 to $6.49 (US)

Other currencies may vary depending on local exchange rates and taxation.

If your subscription renews on or before July 2nd, you'll pay the current price. The adjustment will only apply to renewals on or after July 3rd.

  1. Why are you increasing the monthly cost of the BackThen VIP subscription? 

The BackThen VIP subscription has remained unchanged since launch in April 2020. During this period, inflation has increased by approximately 25%. This small inflation-based adjustment allows us to continue growing and make even more memory magic for your family.

  1. Do I need to do anything to accept the updated price?

In most countries, if you subscribe through Apple or Google, they are able to apply the updates automatically with no action required from you if you wish to continue. 

However, depending on the platform you subscribe through, if you are registered in one of the countries below you will be required to take action and accept the price change:

Google Android: Austria, Germany, Poland, Romania, South Korea

Apple iOS: Romania, South Korea

  1. I've only just joined VIP. Does the new price increase apply to me? 

Yes. While we understand the timing isn't ideal if you've recently joined, this adjustment applies to all subscribers from July 3rd, 2025. This is our first price change in 5 years and directly reflects inflation during that period.

For new subscribers joining via our Google Android app, the new price is immediate for VIP subscriptions from May 27th, 2025.

  1. Do you plan to increase prices regularly now? 

We don't anticipate further price adjustments in the immediate future. This is our first change since launching in 2020, and we've made this decision carefully to reflect 5 years of inflation. We're committed to providing excellent value and will always give our families plenty of advance notice of any future changes.

  1. Are there any new features coming with this price increase? 

While this adjustment accounts for inflation since 2020, we're constantly working on enhancing BackThen. We have several exciting updates planned for the coming year which we can’t wait to share with you. 

  1. Will my current discounts or promotions still apply? 

Yes. Any existing discounts or promotional rates you're currently receiving will continue to apply. 

  1. What happens if I decide to cancel my subscription? 

We'd be sad to see you go. If you choose to cancel, you’ll no longer be able to add new content or export your memories after the last day of your subscription. Friends and family will no longer be able to access your child’s story. You can easily resubscribe at any time.

After 60 days, your account will be closed, and all information, photos & videos deleted.

  1. How do I cancel my subscription? 

If you decide to cancel your VIP subscription, you can do so by managing your subscriptions with either Apple or Google, depending on where you originally subscribed. Subscription management guides can be found here.

If you have subscribed through Paypal, please contact our support team at support@backthen.app.

  1. Does this affect the free version of BackThen? 

No, the free version of BackThen with up to 1GB of free storage to try BackThen before you subscribe continues to offer the same features as before.

  1. How does this price compare to similar services?

Even with this adjustment, BackThen VIP still remains the best value - offering premium features including:

  • Up to and over 200GB original-quality storage for all your photos and videos
  • Unlimited sharing
  • Unlimited timelines
  • Creative age comparisons and more
  • Privacy - no ads, no data-sharing
  • In-App print orders within the UK, US & Canada.
  1. Are there any other payment options available? 

Later this year we’ll introduce an annual subscription plan via web payments to offer even better value for loyal subscribers. We always aim to provide fair and transparent pricing. If you have any specific questions about your subscription, please contact our support team at support@backthen.app.

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If the guides on this page do not answer your questions, please visit the Support Site or email us at support@backthen.app